ESP
Esta campaña estaba enfocada en mercados internacionales, principalmente Europa. El foco era el nuevo convenio entre Visa y los artesanos locales para empezar a usar tarjetas de crédito como método de pago en circunstancias donde por lo general todas las transacciones eran en efectivo.
ENG
This was a campaign for international markets, mainly Europe. The focus was the partnership between Visa and the local Peruvian craftsman to start accepting credit cards as a method of payment in a setting where all transactions were on cash most of the time.
